| 자료유형 | 외국서단행본 |
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| 소장분관 | 중앙도서관 |
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| 서명 / 저자 | Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein. |
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| 개인저자 | Eastman, Susan Tyler. Head, Sydney W., joint author. Klein, Lewis, 1927- joint author. |
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| 발행사항 | Belmont, Calif. : Wadsworth Pub. Co., c1981. |
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| 형태사항 | xvi, 384 p. : ill. ; 25 cm. |
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| 서지주기 | Bibliography: p. [359]-370. |
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| 일반사항 | Includes indexes. |
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| 주제명 | Television programs Planning Addresses, essays, lectures. Radio programs Planning Addresses, essays, lectures. |
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| ISBN | 0534008828 :
4.95 |
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| 청구기호 | 791.45 E13b |
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