| 자료유형 | 외국서단행본 |
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| 소장분관 | 중앙도서관 |
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| 서명 / 저자 | Advertising and popular culture / Jib Fowles. |
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| 개인저자 | Fowles, Jib. |
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| 발행사항 | Thousand Oaks, Calif. : Sage Publications, c1996. |
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| 형태사항 | xviii, 278 p. : ill. ; 24 cm. |
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| 총서사항 | Foundations of popular culture ; 5 |
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| 서지주기 | Includes bibliographical references (p. 252-265) and indexes. |
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| 내용 | Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. |
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| 주제명 | Advertising Social aspects United States. Popular culture United States. |
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| ISBN | 0803954824 (cloth : acid-free paper) 0803954832 (pbk. : acid-free paper) |
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| 청구기호 | 659.1 F784a |
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