| 자료유형 | 외국서단행본 |
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| 소장분관 | 중앙도서관 |
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| 서명 / 저자 | Comparison advertising : a worldwide study / J.J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [et al.]. |
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| 개인저자 | Boddewyn, J. J. (Jean J.) Marton, Katherin, joint author. |
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| 발행사항 | New York : Hastings House, c1978. |
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| 형태사항 | x, 245 p. : ill. ; 24 cm. |
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| 총서사항 | Communication arts book |
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| 일반사항 | "A worldwide study sponsored by the International Advertising Association." Includes index. |
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| 주제명 | Advertising, Comparison. |
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| ISBN | 0803812493 : $12.95 |
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| 청구기호 | 659.13 B666c |
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