| 자료유형 | 외국서단행본 |
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| 소장분관 | 중앙도서관 |
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| 서명 / 저자 | Consumer behaviour : selected readings / ed. by A. S. C. Ehrenberg, F. G. Pyatt. |
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| 개인저자 | Pyatt, Graham, 1936- Ehrenberg, A. S. C. |
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| 발행사항 | [Harmondsworth, Eng.] : Penguin Books, 1971[reprinted 1972]. |
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| 형태사항 | 384 p. ; 18 cm. |
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| 총서사항 | Penguin modern management readings Penguin education ; X183 |
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| 서지주기 | Bibliography: p. 371-372. |
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| 내용 | Regularities of behaviour / by A. S. C. Ehrenberg -- Brand-loyalty / by G. H. Brown -- Socio-economic factors / by R. E. Frank -- Marketsegmentatin / by D. Yankelovich -- Mass-media / by J. M. Agostini -- Somecoherent patterns / by A. S. C. Ehrenberg -- Indirect messurement / by M.Haire -- Brand images / by T. Joyce -- Motivation / by W. Alderson --Advertising / by T. Joyce -- The analysis of demand / by F. G. Pyatt -- Thegrowth of ownership / by D. A. Brown, S. F. buck and F. G. Pyatt -- Adynamic theory / by R. Stone and D. A. Rowe -- Attitudes and expectations /by G. Katona -- A review / by R. Ferber -- Aggregated time-series / by R.Stone, J. A. C. Brown and D. A. Rowe -- Disaggregated demand -- by A. S.Goldberger and M. L. Lee -- Goods aren't goods / by K. J. Lancaster. |
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| 주제명 | Consumer behavior United States. |
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| 청구기호 | 658.834 C758 |
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