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서명 / 저자Comparison advertising : a worldwide study / J.J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [et al.].
개인저자Boddewyn, J. J. (Jean J.) Marton, Katherin, joint author.
발행사항New York : Hastings House, c1978.
형태사항x, 245 p. : ill. ; 24 cm.
총서사항Communication arts book
일반사항"A worldwide study sponsored by the International Advertising Association." Includes index.
주제명Advertising, Comparison.
ISBN0803812493 : $12.95
청구기호659.13 B666c

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1 2240888 세불문고 세659.13 B666c