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서명 / 저자Consumer behaviour : selected readings / ed. by A. S. C. Ehrenberg, F. G. Pyatt.
개인저자 Pyatt, Graham, 1936- Ehrenberg, A. S. C.
발행사항[Harmondsworth, Eng.] : Penguin Books, 1971[reprinted 1972].
형태사항384 p. ; 18 cm.
총서사항Penguin modern management readings Penguin education ; X183
서지주기Bibliography: p. 371-372.
내용Regularities of behaviour / by A. S. C. Ehrenberg -- Brand-loyalty / by G. H. Brown -- Socio-economic factors / by R. E. Frank -- Marketsegmentatin / by D. Yankelovich -- Mass-media / by J. M. Agostini -- Somecoherent patterns / by A. S. C. Ehrenberg -- Indirect messurement / by M.Haire -- Brand images / by T. Joyce -- Motivation / by W. Alderson --Advertising / by T. Joyce -- The analysis of demand / by F. G. Pyatt -- Thegrowth of ownership / by D. A. Brown, S. F. buck and F. G. Pyatt -- Adynamic theory / by R. Stone and D. A. Rowe -- Attitudes and expectations /by G. Katona -- A review / by R. Ferber -- Aggregated time-series / by R.Stone, J. A. C. Brown and D. A. Rowe -- Disaggregated demand -- by A. S.Goldberger and M. L. Lee -- Goods aren't goods / by K. J. Lancaster.
주제명Consumer behavior United States.
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